In the dynamic world of brand management, understanding which personality traits resonate most with consumers can make all the difference. Among these traits, excitement and sophistication frequently stand out as rivals.

Your brand is not relevant to every customer. While it’s important to stand out from competitors and showcase what makes you different, you can’t—and shouldn’t—try to appeal to everyone. Trying to be everything to everyone often leads to being nothing to no one. In branding, attempting to appeal to everyone usually means no one resonates with your message.

It’s no secret we love all things paper here at Alessandro Meucci Creative & Marketing Agency. Yes, we know that over the past two decades, digital technology has boosted our productivity and transformed the modern workplace with innovative tools and breakthroughs, but somehow, we have maintained our love for paper.